In today’s era, everyone is searching for growth in their business, where your Industry/Company/Startup’s size doesn't matter. In this blog, we are going to help you in creating your strategies also to grow your business with 5 Digital Marketing Strategies. In addition, we are going to take a look at the upsides and downsides of Digital marketing, keep scrolling!
What is digital marketing?
Suppose, you own a company or product and you want to increase your brand awareness but how would you do that? Perhaps social media or websites immediately come to mind, which is digitally done and indicates that you are reaching people through digital or online mediums, i.e., you are doing digital marketing. Let’s understand this carefully.
Digital marketing is a marketing technique that involves the use of digital mediums such as the internet and wireless mediums for creating awareness or for promoting a brand, product, or service. In short, if any marketing company or a campaign uses online mediums such as Search engines, Websites, Social media, Email, Mobile apps, and Messages then it is referred to as Digital Marketing.
5 Digital marketing strategies
Social media marketing:
Social media marketing tools have the power to engage and connect people all over the world. Community engagement and people-to-people interaction are always the keys to the growth of the company/brand. Not only does it extract customer data, but it also transforms it into a useful market study.
This is one of the most popular marketing strategies and the strongest way to promote and make awareness among customers regarding a particular brand or service through social media apps like Instagram, Facebook, Twitter, Meta ads manager, etc.
Let’s learn a quick fact, there are almost 3.5 billion active users on social media on which every 6 seconds a new account has been created. With this, you can consider social media's influence.
Content writing marketing:
Content writing means providing information about a brand or service to make the customers aware of that. The majority of businesses or brands are looking for the same niche audience, they must need high-quality and targeted content to reach more potential customers.
Although content writers may be found all around the world, one should be aware that writing content requires extensive planning, research, and strategy. It is a handy tool in digital marketing that promotes a service or product.
Just a brief reminder that content writing comprises most of the many text-based content types, including website content, e-books, newsletters, articles, product-related information, and more.
As mentioned above, there are 3.5 billion active users on social media platforms, but did you know that if you use any social media platform, your account could be suspended or deleted at any time, for any reason, and without warning? However, if you have an email list, no one can steal your leads because only you have access to them.
As a direct method of getting in touch with leads and converting them into customers, email marketing is one of the most effective digital marketing strategies. It helps to promote products and services and helps with lead generation, brand awareness, and building relationships among customers. It’s important to mention that without losing consistency it is winning all over other marketing channels. The quick fact is that at least 99% of consumers check their emails on daily basis.
Search Engine Optimization (SEO):
In this fast-forwarding world, there are 1.74 billion websites on the internet and everyone is trying to increase visibility so that their website can show in search results which will attract more audiences to their content. So, Search engine optimization commonly known as SEO is the process of improving your site to increase its visibility when people search for something it shows the ranking of that particular site.
Search engine optimization plays an important role in Digital Marketing, FYI, over 99,000 searches every single second people do across the globe. High-quality SEO content in the search results can increase visibility and provide more information about your company directly in the search results.
This Digital marketing strategy is a key to growth, in which Pay-per-click advertising, often known as PPC advertising refers to what the advertisers pay each time the customers click on their online ads. In simple terms, it is a form of marketing where advertisers are charged a fee each time one of their ads is clicked.
With the help of this strategy, you can drive immediate traffic to your website and ensure that your advertisement appears when a user types in a similar term on the first result page. It's worth noting right away that 46% of page clicks go to the top 3 sponsored ad positions.
A Video marketing strategy is used to engage and communicate with the audience. It is an excellent strategy to promote brands, products, or services through means of videos.
This strategy helps to build trust because of the detailed videos which include complete information about the brand’s products, their uses, reviews, etc. Many customers prefer to watch a product video rather than read a full product description.
Advantages and disadvantages of Digital Marketing
Advantages of Digital Marketing
Through digital marketing, there are huge chances of spreading awareness about brands, products, and services worldwide.
It needs significantly less cost to make awareness about products, brands, services, etc. because all the work is done through a digital medium.
Easy to learn:
It is straightforward to learn things through Digital mediums which helps us to learn a lot about all the affairs involved in digital marketing.
It involves very less time in spreading awareness about the stuff related to brands, products, or services within a few clicks and a few seconds.
Disadvantages of Digital Marketing
It involves a huge time consumption because of the reason that all the work is done digitally and needs a lot of research work to promote the brands, services, etc worldwide.
Sometimes a situation occurs where some websites don’t support the software you are using or don’t work due to some clashes which create disturbance in your work.
Digital marketing is a cost-consuming method of marketing because it needs a subscription for a few applications monthly, weekly, or yearly as per your needs.
Such as Canva pro, Elementor pro, Hosting, etc, as soon as the subscription ends the user has to renew it.
Security and privacy issues:
Digital marketing deals with a lot of security and privacy issues because there are chances of leakage of huge amounts of data online which will become very easy for hackers as well as other people to misuse it in their way.
To sum up, I'd like to point out that digital marketing is a big game in today's modern world. Start small and expand as you gain experience. I hope this blog helps you to grow your business in 2022.